In rock n roll terms, gigs, make sense professionally to sell the album or single, that was the old business and it makes sense

An old rock and roll manager would tell you, gigging without product in the shops is pointless and will leave you burnt out and drug addicted with nothing to show for it but enemies

Make it count
Product
Promotion
Performance

In that order
Otherwise you spunk your load before they even felt a thing, musically

product product product

Get in production
Be a producer not a consumer

sorry, talking to myself here, r...